Six tips to surviving CRM design hell...
Having spent the past six weeks in CRM design hell, I thought I’d share some tips on surviving the process while it was freshly seared on my memory. Trust me, CRM design work, rather like a prolonged course of dental treatment, isn’t the most fun way to spend your time. For those of you who haven’t been through CRM design before, it’s probably appropriate to first explain what it is: CRM design is where, having selected the CRM technology you wish to implement, you sit with your chosen vendor, and work out how your CRM requirements will be delivered in the new software.
Why conventional CRM requirements gathering is fla
The conventional wisdom has it that that CRM requirements gathering consists of assimilating lists of functional requirements and then prioritizing and ranking them. On the surface this all seems very logical, but in practical terms it doesn’t work....
Read more about Why conventional CRM requirements gathering is flawed......Social Media Marketing Takes Three Dimensional Thi
Social media marketing is a good old fashioned off shoot of offline networking. However, we often forget those skills and tricks in our online social media strategies. Your goal should be to create remarkable, extraordinary, and memorable...
Read more about Social Media Marketing Takes Three Dimensional Thinking...Back your Tumblr Blog
Learn how to create a backup of all your tumblr blogs to the hard disk including photos, video, chat sessions and even songs. Unlike WordPress or Blogger, Tumblr does not have an official export feature yet, so moving your Tumblr blog to a different...
Read more about Back your Tumblr Blog...An open letter to CRM software start-ups...
Curiously, I had three companies contact me this week about CRM software they were launching. One part of me wants to applaud anyone who has the gumption to invest their time and money in developing software, the other, my independent CRM consultant...
Read more about An open letter to CRM software start-ups......Social Media Study, Customer Care Benchmarking
The news as of the first coffee this morning, and the music is The Marshall Tucker Band's first album, cleverly titled The Marshall Tucker Band. It appears we have a law 'n' survey theme going today, so let's get to...
Read more about Social Media Study, Customer Care Benchmarking...Departures and Arrivals at APX
When we started Adaptive Path 7 years ago, we all left what we were doing and started on a new adventure. In the past few months, we’ve seen a few folks leave Adaptive Path to strike out on their next ventures — Ryan joining start-up Plinky, Bryan...
Read more about Departures and Arrivals at APX...